There are a lot of choices when it comes to bed sheets. There are different materials used. There are different finishes. There are different thread counts, different prices, different stitches, different weaves, etc. There is a bunch of jargon involved in describing sheets. This can lead to a lot of headaches as we try to buy a bedsheet: what actually makes a bedsheet good?
When we started Slumber, this was a major problem we needed to address. So, what is a good bedsheet? Something that is comfortable, after all you’re usually looking for rest when you get in bed. Something that is durable – no one wants bedsheets that fray and rip in 2 months. Something that is constant – you don’t want the feel to dramatically change after every wash. These were the basics, so we started crafting out sheets out of those.
1. Comfort – Use the Best Cotton
Here’s number one – the bedsheets need to be comfortable. They need to make the user comfy and happy. How can we do that? Material, material, and surprise, surprise material.
Bedsheets can be made with synthetic materials like polyester or microfiber, or natural materials like a variety of cottons or even bamboo.
Cotton seemed to be the best match, but there was a huge variety of cotton to choose from. We decided to use only the best – extra-long staple (ELS) Egyptian cotton. It is incredibly soft and comfortable while also strong enough to survive washes and normal wear and tear.
2. Durability & Consistency – It has to last and has to feel good too
We tested our various combinations of our fabric build to ensure durability. We put our fabric through multiple wash tests – 3, 5, 10, 15, 25 washes to see how they hold up. And we found that single ply ELS Egyptian cotton was optimal. It did not fray or snap like multiple-ply cotton. They also got softer after each wash, so the comfort level did not deteriorate.
3. Temperature Management – Sleeping Hot is Not Cool
The next thing we looked at was weaving and that decision came down to heat management. Scientists have long studied what ideal temperature for sleep is. We’ve gotten temperature control in rooms via temperature controlled AC/Heating units. We’ve gotten many new fancy mattresses that promise better heat management and spread through a variety of methods. But people still sleep hot and sweat. The thing that often gets forgotten is the very item they sleep on – their bedsheets.
We wanted to create breathable bedsheets. What does that mean? This means air can flow through the sheets allowing it to disperse the heat and cool down the body. Sateen weave, though it gives an incredibly soft finish, is absolutely terrible at this. Percale weave, however, could get this done. So, we tested out different combinations of percale weave to maximize breathability and while maintaining softness. This is how we came up with our 300 thread count single ply percale sheets.
And to wrap it we thought about pricing. How can we make this as affordable as possible without compromising the quality? We’ll save that for next time when we discuss our little foray in to the world of retail markup.
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